Error: no text specified help. Prior to the launch of E4 Music , E4 was off-air during daytime for much of the year, only going on air in daytime for rolling coverage of reality shows such as Big Brother. Initially, E4 Music would take a summer break to allow Big Brother coverage to replace it, but in later years Big Brother coverage was reduced, allowing a cut-down E4 Music to run during the summer.
In , the launch of 4Music as a channel led to questions being asked about the future of E4 Music. However, E4 retained its commitment to music content, stating that E4 Music had been commissioned to run until at least the start of Big Brother in At 10am on Thursday 4 June , the day before the launch of the Big Brother series, E4 Music ceased broadcasting.
Between and when the reality series Big Brother and Celebrity Big Brother were being transmitted on Channel 4 , E4 devoted much of its schedule to live coverage from inside the Big Brother house; interactive features that gave access to additional camera angles have also been transmitted. Big Brother coverage was among the highest-rating programming on the channel, and came at a time when most of the year's US imports had ended.
Programme trailers sometimes have the narrator repeating things that characters have said, such as, in a trailer for Ugly Betty that includes one character asking Betty "Why are you crying in the bathroom? And on another occasion, he says "Oh No! Kerry Katona must be double booked.
Sometimes the narrator appears to interact with the characters of the programme, especially notable in trailers for Miss Match and What About Brian.
The announcers also occasionally gently poke fun at the series they introduce, such as heralding an episode of Life Unexpected by calling it "The show where no one - except Cate - has a sensible name. Films are usually gently ridiculed in their promotion, such as with the voice of E4 telling viewers they "probably will" guess the ending of She's All That , naming actress Kim Cattrall as "That slaggy one from Sex and the City " when advertising Big Trouble in Little China , and re-dubbing a scene from Entrapment where the two characters are running along a rooftop before being caught in a helicopters' search light with " Catherine Zeta-Jones!
This is the old man recovery unit! There is also quite heavy use of British words which have generally fallen out of circulation, such as 'ruddy' and 'gaff'.
E4's continuity often sent up the channel's Friends -reliant schedule — while in the past, announcements would generally be the same for example "Now it's time to relax with Friends ", more recently Template:When the announcers have been more inventive with phrases such as " There had only been a handful of days since the creation of E4 when Friends wasn't shown, but it was announced on 10 February that E4 and Channel 4 would stop airing the programme in Autumn , [9] although the series continues to be shown in Britain on Comedy Central.
On one occasion when a playout-error caused part of an episode of Desperate Housewives to be repeated, continuity announcer Dominic O'Shea said, "I know we repeat ourselves a lot on E4 but that was of course a technical fault. Hopefully we'll have it fixed by the time it's repeated on Sunday," [10] playing on the fact that many of E4's imported American drama programmes are shown at least twice for each episode.
Following the US premiere of Glee the first episode was aired as a sneak peek on 15 December , one month before the actual premiere. Channel 4 outbid Elisabeth Murdoch and Sky — the financial boot is very much on the other foot now — to hold onto its top imported shows in December , but originally only planned free-to-air deals.
So it had to bring forward E4's start date to showcase these key shows. Lygo said the broadcaster had many intense debates about whether E4 would cannibalise the main Channel 4 network's audience. Until , E4 was part of a Sky entertainment and cable TV basic pay package, but then chief executive Andy Duncan, one of the architects of Freeview, made it free, doubling audiences. Channel 4 had learned hard lessons from the earlier start of Film4, initially a premium subscription service, and the precise branding and positioning of E4 have created one of the most successful and enduring of digital channels.
E stands for entertainment, and naughtier things too, and the positioning, young and cool, has so far stood the test of time. However, the new Channel 4 chief executive, David Abraham, has dispensed with an E4 channel controller to commission programmes, which could threaten its distinctive edge.
From now on genre heads working under newly arrived chief creative officer Jay Hunt will commission shows for E4 as well as Channel 4. Sacha Baron Cohen was the first voice on E4, as Ali G, saying: "As we all know news, documentaries and nature programmes ruin normal telly.
That's why Channel 4 is invented a new channel called E4 which is gonna have none of that crap on and could be even better than Channel 5. With a pawn on e4, White's simplest plan is to play d4 on the next move, creating a strong 'classical' center. It's useful to think of Black's responses to 1. Plan 1 pawn on e5, share centre can be carried out very simply with Black sees what White has and wants the same thing.
However, White's argument is that moving first in a symmetrical position is eventually going to favour the player moving first. Plan 2 pawn on d5, share centre is the motivation behind If Black tries to put a pawn on d5 immediately, White will capture it, so in order to maintain a pawn on d5 Black needs to be able to recapture with a pawn from either c6 or e6.
Plan 3 attack White's e pawn leads to Nf6 , the Alekhine Defence. But, with The Sicilian is by far the most popular reply to 1. There are multiple ways of carrying out Plan 5 ignore White's centre, deal with it later. In the Pirc Defense, the move In Alekhine Defence mentioned above for Plan 3 , Nf6 can be met by 2. But, in the Pirc, after Kxd1 Ng4!
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